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Bloodline
Project type
Identity & Publication Design
Date
May 2026
Bloodline was about combining my love for video games, worldbuilding, and design by developing a plot and turning it into a brand. The world is heavily influenced by vampire folklore and Gothic architecture, which have always fascinated me. The story takes place in 1473 Wallachia and follows Gideon Valoros as he navigates the Transylvanian wilderness to find his captured wife. To explain all the nitty-gritty details, I created an in-depth visual dictionary.
When I started developing the story, I focused on creating a central conflict and asked myself why the problem exists, how it started, and how it might be resolved. That process helped shape both the narrative and the world itself. I created a visual dictionary because I was inspired by how my Star Wars visual dictionaries broke down the world, characters, and designs in a way that made the universe feel more real. Finally, for the creature designs, I looked back at monster drawings my siblings and I came up with as kids. I created all the illustrations on paper, and I was able to digitize them in Photoshop.















