Zaplutîca

The scope of this project was to create a cohesive brand identity and visual style for a fictional telecommunications company named Zaplutîca. This included developing a logo, color palette, and other graphic elements such as a pattern that reflected the brand’s values, mission, and target audience. The project involved designing key brand assets, stationery, ephemera, collateral materials, and a brand standards guide.

The first part of this project consisted of researching the telecommunications market and creating a competitive and visual audit. Next, I started sketching and ideating logos. From there, I developed design assets and brand materials. Lastly, I created the graphics standards guide to prevent improper use of the brand elements.